Your app is ready.
Let's get it published.
We'll walk you through publishing on the Apple App Store and Google Play, from setting up your account to checking that people can install your app.
Stuck on a store requirement?
Search for the message on your screen. We'll explain what it means and what to do next.
Got a policy rejection?
Find the rule Apple or Google cited, understand what it means, and check what needs to change.
Where are you in the process?
Find the guide for the part you're working on.
- 1
Set up your accounts
Decide who owns the app and complete the store's identity checks.
- 2
Prepare your app
Prepare the listing, privacy answers, and features the reviewer will use.
- 3
Create a store build
Sign and upload the build. Find out what's wrong if the store won't accept it.
- 4
Test with real people
Get the app onto testers' devices and complete any required testing.
- 5
Submit for review
Check reviewer access, send the app for review, and respond to the decision.
- 6
Make it available
Choose when to release, check the public listing, and prepare for later updates.
Common reasons a release gets held up
Check these if you've uploaded a build but can't move forward.
- Finish closed testing and apply for production accessComplete the 12-tester requirement, keep useful feedback, and apply when Play Console says your app is eligible.Google Play
- Find a missing Apple build or clear Missing ComplianceFind out whether your build is still processing, failed its checks, or needs export-compliance answers before you can use it.Apple App Store
- Submit your iPhone or iPad app for reviewPrepare the version, check that the reviewer can use your app, and finish both submission steps in App Store Connect.Apple App Store
- Find out why your approved app isn't liveFind the release action or availability setting that's keeping an approved app out of people's hands.Both stores
Store policy dates
Store requirements change. Check which ones apply to your app.
- Check your app package registrationSources checked 7 September 2026
- Contacts and location policy changesSources checked 7 September 2026
- 16 KB page-size compatibilitySources checked 7 September 2026
Know what the store
needs from you.
Each guide explains who the requirement applies to, how to complete the task, and how to check the result. You'll find links to the official sources and the dates we checked them.
How we check our guides