App Store 1.1.2 rejection: Violent content

By The Draftbit team · Updated
Sources checked

This guide is for iPhone and iPad apps with violent imagery, games, videos, or content involving harm to people or animals.

A violence rejection can concern the material itself, even if you’ve selected an adult age rating. Apple’s 1.1.2 addresses realistic depictions of severe harm and content that encourages violence. It also restricts games that make a real-world group or entity the sole target of their enemies.

Inspect the scene Apple saw

Check the full scene, not only the screenshot in the notice: animations, sound, instructions, rewards, and who the player is encouraged to attack. Include downloaded content and user-created levels. We’d also inspect store screenshots so the corrected build and listing tell the same story.

Correct the experience

Remove or change the violent material identified in the review. If the problem is a game’s target, review the premise and enemy design; swapping a label while keeping the same real-world target won’t explain a meaningful change.

Run the scene again in the submitted build and check any alternate paths that show it. Reply with the changed content and how the reviewer can reach it. For documentary or other contextual material you believe was misunderstood, describe that context and ask for clarification through App Review.

Messages this guide can help with

App Store 1.1.2 rejection; app store 1.1.2 denial; Guideline 1.1.2; Violent content

Official sources

We checked these instructions against the sources below. The console layout may change, and your review decision may call for different steps.

Your next stepSubmit your iPhone or iPad app for review