App Store 1.1.4 rejection: Sexual content and exploitation

An adult-only setting doesn’t resolve every sexual-content rejection. Under 1.1.4, Apple prohibits pornographic material and apps used for prostitution, trafficking, or sexual exploitation. The guideline also names hookup apps.

Review the real use of the app

Check profiles, images, search terms, private interactions, paid content, and promotional screenshots. We’d examine the app’s stated purpose alongside the experience a new user reaches. A neutral store description can’t change a service built around prohibited activity.

For user-generated content, read 1.2 too. Its narrow conditions for incidental mature material from a web service don’t make a primarily pornographic service acceptable.

Address the product-level issue

Remove prohibited material and the features or business model that enable the flagged activity. Update moderation and reports where users can upload or share content. If the app’s core purpose is disallowed, a new warning label or age gate won’t be a sufficient product change.

Check the revised onboarding, discovery, and contact flows using test accounts. Explain the concrete changes to Apple. If the notice misidentifies your service, provide a factual account of its purpose and reproducible steps showing its actual behavior.