App Store 1.4.5 rejection: Dangerous challenges and device use

A challenge can be optional and still raise a 1.4.5 concern. Apple applies this rule when the app urges someone to take part in activities or use a device in ways that could harm them or other people.

Check the incentive as well as the instruction

Review rewards, streaks, rankings, notifications, and user-created challenges. Does the app encourage someone to ignore physical limits, place a device somewhere unsafe, or take a risk to complete a task?

We’d trace the feature from invitation through reward. A safe instruction in one screen can be undermined by a later prompt to push further.

Change the activity

Remove or redesign the dangerous challenge and any incentives that keep encouraging it. For user-created activities, add appropriate publishing and reporting controls so the same content can’t simply return.

Use safe test cases to verify the replacement experience; don’t perform a risky activity to create evidence. Show Apple the changed prompts, reward conditions, and content controls. If the app’s activity was misunderstood, explain exactly what the user does and provide a safe demonstration.