App Store 2.3.11 rejection: Pre-order promises
By The Draftbit team · Updated
Sources checked
This guide is for iPhone and iPad apps offered for pre-order whose submitted or released experience differs from the advertised product.
A pre-order is a promise about the app people will receive. Apple’s 2.3.11 requires a complete, deliverable submission and an eventual release that isn’t materially different from what you advertised.
Compare the promised and current versions
Review the pre-order description, screenshots, pricing model, and core features against the build you’re preparing to release. We’d keep a short change list so you can distinguish a corrected bug from a different product or business model.
Address material changes honestly
If the product has changed materially, Apple’s instruction is to restart pre-order sales. Follow the current App Store Connect process and review instructions rather than quietly replacing the advertised offer.
For a smaller mismatch, correct the relevant assets and confirm that the complete app is available for review. A pre-order isn’t a route for submitting a mostly unfinished build.
Test the promised main workflow and verify the saved pre-order information. Explain the change to Apple and confirm which build and offer now match. Avoid promising a release date the app’s readiness can’t support.
Official sources
We checked these instructions against the sources below. The console layout may change, and your review decision may call for different steps.
- Apple App Review guideline 2.3.11 Checked 22 September 2026