App Store 2.3.7 rejection: App names, subtitles, and keywords

Apple has flagged the words around your app, not necessarily its code. Guideline 2.3.7 requires a distinctive name and accurate, relevant metadata. It limits app names to 30 characters and rejects keyword stuffing and inappropriate claims.

Read each field for its actual purpose

Check the name, subtitle, keywords, and image text. Look for other apps’ names, trademarks you don’t have rights to use, pricing language, irrelevant search terms, and claims you can’t support. We’d review localizations separately because each can contain different text.

A subtitle should explain the app. Adding popular search terms that don’t describe its functionality creates a different expectation.

Rewrite and verify the listing

Use a name that identifies your app and keywords that describe features it actually provides. Remove pricing or other information from metadata where it isn’t appropriate. Keep promotional claims factual and specific.

Save the corrected fields and check the preview and character limits in App Store Connect. Reply with the fields changed and how the remaining terms relate to the app. A binary rebuild is useful only if the same misleading text also appears inside the app.