App Store 2.3.8 rejection: Public-facing icons and images
By The Draftbit team · Updated
Sources checked
This guide is for iPhone and iPad apps whose icons, screenshots, previews, or other metadata are unsuitable for a general audience or inconsistent.
Your app’s age rating doesn’t set the audience for its store images. Apple’s 2.3.8 requires public metadata, including app and purchase icons, screenshots, and previews, to be suitable for a 4+ audience. It also expects consistent names and icons.
Check every public asset
Review graphic violence, sexual imagery, language, and purchase artwork. We’d include alternate icons and localized assets, which are easy to overlook when replacing the main set.
Apple reserves wording such as “For Kids” and “For Children” for Kids Category apps. Check those claims against the app’s actual category and Kids Category requirements.
Replace the affected material
Choose representative screens that avoid unsuitable imagery. Keep the app’s name and icon recognizable across its listing, installed version, and alternate assets. A blurred or cropped asset still needs to communicate the product honestly.
Preview all revised image sets and install the corrected build if its icons changed. Give Apple the specific assets replaced and confirm that the rest of the listing was checked too.
Messages this guide can help with
App Store 2.3.8 rejection; app store 2.3.8 denial; Guideline 2.3.8; Public-facing icons and images
Official sources
We checked these instructions against the sources below. The console layout may change, and your review decision may call for different steps.
- Apple App Review guideline 2.3.8 Checked 22 September 2026