App Store 3.2 rejection: Other business models
By The Draftbit team · Updated
Sources checked
This guide is for iPhone and iPad apps involving fundraising, financial services, app promotion, rentals, or other business-model concerns.
Apple’s concern may be how your product operates rather than whether checkout succeeds. Guideline 3.2 groups allowed arrangements and prohibited practices, with conditions that depend on the service and its operator.
Identify the model Apple is reviewing
Write down who pays, who receives the funds, what the user gets, and who is legally responsible for the service. We’d include app-to-app promotion, rewards, and restrictions on access in that map.
Use 3.2.1 for conditional allowances such as approved nonprofit fundraising and personal monetary gifts. Use 3.2.2 for practices Apple prohibits or limits, including artificial ad activity and certain lending terms.
Change the model or substantiate the allowance
Provide the approvals and operating details required for the applicable clause, or remove the prohibited behavior. A different label for the same transaction won’t change how it works.
Test the revised purchase, reward, or access flow. Explain the exact clause you rely on and how Apple can verify it. For regulated services, get qualified advice on the product’s obligations in each location.
Messages this guide can help with
App Store 3.2 rejection; app store 3.2 denial; Guideline 3.2; Other business models
Official sources
We checked these instructions against the sources below. The console layout may change, and your review decision may call for different steps.
- Apple App Review guideline 3.2 Checked 22 September 2026