App Store 4.10 rejection: Charging for built-in capabilities

You can build a paid product using device features, but Apple’s 4.10 prohibits monetizing the built-in capability itself. The rule names capabilities and services such as the camera, notifications, gyroscope, Apple Music access, iCloud storage, and Screen Time APIs.

Identify what the paywall sells

Compare the paid benefit with the system feature underneath it. Is the person paying for your own useful functionality, or simply to obtain access to a capability Apple already provides? We’d read the paywall literally and then test the free and paid states.

Redesign the offer

Remove a charge that gates the built-in capability or service itself. Make any legitimate paid value accurate and specific, and verify it against the relevant service terms. A renamed plan doesn’t change what is being sold.

Test access before and after payment and review the listing’s claims. Explain the corrected offer and the distinction between your app’s functionality and the system capability. Apple decides how the rule applies to the actual implementation, so provide a reproducible example rather than a broad monetization argument.