App Store 4.2.2 rejection: Marketing apps and collections of links
By The Draftbit team · Updated
Sources checked
This guide is for iPhone and iPad apps mainly showing marketing materials, advertisements, web clippings, aggregated content, or links.
Your app may contain a lot of pages without giving someone much to do. Guideline 4.2.2 rejects apps whose main purpose is marketing material, ads, web clippings, aggregated content, or links, with an exception for catalogs.
Identify the actual user task
Walk through the app and list what a person can complete there. We’d separate a useful app workflow from a menu that repeatedly opens a website. Count the completed tasks, not the number of screens.
The catalog exception doesn’t remove the other minimum-functionality requirements. Explain why your catalog is useful and how the experience works.
Build around the useful activity
Improve the core experience or consider whether a website serves it better. Adding a decorative native control or an unrelated feature doesn’t address the app’s primary purpose.
Test the redesigned task from a fresh installation. Give Apple reproducible steps showing the useful interaction and the result a user gets. If the reviewer missed an existing workflow, point to it directly and provide the access needed to try it.
Messages this guide can help with
App Store 4.2.2 rejection; app store 4.2.2 denial; Guideline 4.2.2; Marketing apps and collections of links
Official sources
We checked these instructions against the sources below. The console layout may change, and your review decision may call for different steps.
- Apple App Review guideline 4.2.2 Checked 22 September 2026