Google Play trademark infringement policy: fixes and checks
By The Draftbit team · Updated
Sources checked
This guide is for Google Play apps whose names, logos, or branding can confuse users about the product's source.
A similar name or logo can make users think your app comes from another company. Google’s Trademark Infringement policy addresses unauthorized or improper use likely to create that confusion.
Review the identity as a whole
Compare the app name, icon, developer identity, screenshots, and opening screen with the brand Google identified. We’d inspect localized names too, because one version may create a different impression.
Establish permission or a distinct identity
Provide relevant authorization if you have it. Otherwise replace confusing branding and make the actual provider clear. Small visual changes won’t necessarily remove confusion created by the overall presentation.
Check the installed app, listing, and linked website together. Give Google the revised materials or rights documentation. For a trademark dispute, involve qualified advice; don’t assume adding “unofficial” somewhere resolves every use of the mark.
Messages this guide can help with
Trademark infringement; Trademark infringement policy violation; Trademark infringement rejection; Trademark infringement denied
Official sources
We checked these instructions against the sources below. The console layout may change, and your review decision may call for different steps.
- Google Play: Trademark infringement Checked 22 September 2026