Google Play disruptive Ads policy: fixes and checks
By The Draftbit team · Updated
Sources checked
This guide is for Ads that interrupt device use, cause accidental clicks, or are difficult to dismiss.
Google prohibits ads that hijack expected actions or interfere with normal app and device use. A false close button or an ad appearing where the user was about to tap can trigger this policy.
What to check
Test navigation, back and home actions, app exit, backgrounding, and return from another app. Check overlays and widgets as well as normal in-app placements.
Verify that dismiss controls actually dismiss. Your app can’t force an ad click or disclosure of personal information for advertising before users can fully use it.
How to address the rejection
Keep ads inside the serving app, remove exit-triggered placements, and make interrupting ads easy to dismiss without penalty. Avoid inserting ads into a tap target after the user has committed to an action.
Record the affected flow from before the ad loads through dismissal. Review slow-network timing, which can expose accidental-click behavior absent in a fast test. The separate Better Ads Experiences policy adds rules for full-screen timing and closeability.
Messages this guide can help with
Disruptive Ads; Disruptive Ads policy violation; Disruptive Ads rejection; Disruptive Ads denied
Official sources
We checked these instructions against the sources below. The console layout may change, and your review decision may call for different steps.
- Google Play: Disruptive Ads Checked 22 September 2026