Google Play location data for ads policy: fixes and checks

You can’t request device location solely to serve ads. If an app legitimately uses location for a current feature and also uses it for advertising, Google requires clear disclosure and compliant handling.

What to check

Identify the feature that needs location independently of advertising. Inspect SDK access, precision, background collection, and what users are told before sharing.

Review the privacy policy for the advertising use and links to relevant ad-network privacy policies. A generic statement that you collect location may not describe the actual advertising purpose.

How to address the rejection

Remove location permission if ads are its only purpose. For allowed feature use, limit access to the necessary scope and comply with prominent disclosure and consent requirements where applicable.

Test permission denial and confirm that advertising SDKs don’t obtain location through another path. Explain the core feature, the advertising data flow, and the changes made. Also check Location permissions for the underlying access requirements.