Google Play privacy policy policy: fixes and checks

By The Draftbit team · Updated
Sources checked

This guide is for all Google Play apps, including apps that don't access personal or sensitive information.

Google requires a privacy policy even if you believe your app collects no personal data. It needs to identify the app or listed entity, explain actual data handling, and provide a privacy contact route.

Use a signed-out browser and check the exact URL saved in Play Console. Google specifies an active, public, non-geofenced, non-editable web page, not a PDF. We’d also open the link or policy text from the installed app.

Make the policy match the service

Cover access, collection, use, sharing and recipients, secure handling, retention, and deletion. Include the relevant SDK behavior; the document isn’t limited to fields appearing on the Data safety label.

Test the contact link and any deletion route it describes. Compare the document with the current build and declarations. Give Google the corrected URL and specific changes. A hosted template that names a different app or promises data practices you don’t implement won’t settle the issue.

Messages this guide can help with

Privacy policy; Privacy policy policy violation; Privacy policy rejection; Privacy policy denied

Official sources

We checked these instructions against the sources below. The console layout may change, and your review decision may call for different steps.

Your next stepSubmit a Google Play release with working review access